Promotional Guidelines

Grantee Promotional Guidelines Grantee Promotional Guidelines

PROMOTING YOUR GRANT

Congratulations on receiving a Community Foundation grant. We are proud to support your work and look forward to seeing the impact you will create in our community. We encourage you to share the news of this grant to raise awareness of your work and ask that you adhere to our branding guidelines as you share the news on your platforms. The following communication guidelines will assist you with these promotions.


SOCIAL MEDIA GRAPHIC

We have provided a grantee graphic for you to use in promoting and celebrating your grant on your social media platforms. This graphic is for recipients of FOREVER Funds grants from the Community Foundation's competitive community grantmaking process. If you wish to use this graphic in any other way, or if you would like to include the Community Foundation of Greater Memphis logo in any materials, please email Director of Grants & Initiatives Aerial Ozuzu and Vice President of Marketing & Communications Julia McDonald.

Simply right-click to save the social media post and story to your files.

NONPROFIT CAPACITY BUILDING GRANT
 

   

Terminology

For FOREVER Funds grants from the Community Foundation's competitive community grantmaking process: In all materials, describe your funding as a grant from “the Community Foundation of Greater Memphis” without capitalizing the t in “the” in front of Community. After the first reference, you can refer to us a “the Community Foundation.” Do not use the acronym "CFGM." When referencing the FOREVER Funds, please capitalize the entirety of the word "FOREVER" and make sure you include an "s" at the end of "Funds."

An example of wording for your promotional materials could be:
The XYZ project was made possible by a grant from the FOREVER Funds at the Community Foundation of Greater Memphis.

For grants from donor-advised funds at the Community Foundation: When applicable, please acknowledge the individual funds that have made your grant possible in addition to the Community Foundation. The name of the funds that provided your grant are listed in your grant agreement.

An example of wording for your promotional materials could be:
The XYZ project was made possible by a grant from the Monogram Loves Kids Foundation at the Community Foundation of Greater Memphis.
 

NEWS RELEASES

You are welcome to promote your project with a news release to the local media. We request that the FOREVER Funds of the Community Foundation of Greater Memphis be included in any public reports or press releases you create in reference to this grant. In addition, the Community Foundation would like to receive a copy of press releases or any written publicity or links to online publicity that your organization initiates or receives regarding this grant or the funded project.

If you would like to include a supporting quote in your press release from a member of the Community Foundation staff, email Aerial Ozuzu. If your release does include a supporting quote from the Community Foundation, we ask that you also include our boilerplate at the end of your release. The appropriate language through April 30, 2023, is:

About the Community Foundation of Greater Memphis
The mission of the Community Foundation of Greater Memphis is to strengthen our community through philanthropy. Founded in 1969, the Foundation last year awarded $138 million in grants to nonprofit organizations. The Community Foundation manages 1,200 charitable funds, with assets of $1.1 billion. For more information, visit cfgm.org.


If you become aware of any publicity on the websites of newspapers or other publications, please notify us. We may use this information on the Community Foundation website and social media.   

If you inviting the media to cover your project or event, invite us too by emailing Aerial Ozuzu.


SOCIAL MEDIA

Spread the word about your project through social media channels such as Facebook and Twitter. You can tag the Community Foundation on FacebookLinkedIn and Twitter @cfgmemphis

SAMPLE SOCIAL MEDIA POSTS


FACEBOOK

When a grant is awarded:

“Thank you to @CommunityFoundationGreaterMemphis for supporting [INSERT ORGANIZATION] with a grant to [INSERT SPECIFICS OF PROJECT]. Partnerships with supporters like you help us [INSERT APPROPRIATE PHRASE OF DETAIL i.e. achieve our goals, feed XXX children, build XXXX, etc.]

When project is launched (with picture or video):

We just [opened, fed, built, launched, whatever the details of project] thanks to a grant from @CommunityFoundationGreaterMemphis, which made this possible. [details of how this project expands your organization’s impact].

TWITTER

When the grant is awarded:

“Thank you @CFGMemphis for supporting [INSERT ORGANIZATION] with a grant, which will help us [INSERT DESCRIPTION].

When project is launched (with picture or video):

We just [opened, fed, built, launched, short details of project]. Thanks @CFGMemphis for this grant that made it possible!


SHARE YOUR STORY

We often feature stories of our grantees through our social media, website, newsletters, and annual report. If you have a story or photos that you would like to share about your grant, please contact Julia McDonald and/or Aerial Ozuzu.


CONTACT US

Contact us any time for questions and guidance.

Julia McDonald, Vice President of Marketing & Communications

Aerial Ozuzu, Director of Grants & Initiatives