Planned Giving Seminar Planned Giving Seminar

Why Cash is Not King in Fundraising: Results from One Million Nonprofit Tax Returns

featuring Dr. Russell N. James III, J.D., CFP®, Ph.D.
Chaired Professor in the Department of Personal Financial Planning at Texas Tech University

A Continuing Education Seminar for Professional Advisors

Thursday, May 13, 2021 | 11:00 a.m. - 1:00 p.m.
Virtual Seminar | Instructor Live

Sponsored by: Community Foundation of Greater Memphis & Planned Giving Council of the Mid-South

This seminar is free for all attendees.


Email Development Associate Angela Richards or call her at (901) 722-0019 for more information. Click below for more information about the seminar, speaker, and continuing education credits.

Continuing Legal/ Professional Education

Sponsors will apply for 2.00 hours CLE (TN, AR, & MS); 2.00 hours Tennessee CPA CPE: Specialized Knowledge and Applications; 2.00 hours CFP; 2.00 hours CTFA; CEU; and Tennessee Department of Commerce and Insurance continuing education credits. 

Credit will only be given for full viewing and answering the polling questions. Please note that you will NOT be able to receive continuing education credit unless you sign in from a computer or tablet. If you only call in via the telephone, you will not be able to complete the required exercises during the presentation that allow us to prove your attendance. Credit will be issued to one person per computer/tablet; two or more people watching the presentation on the same device cannot receive credit.

Session description

This research tracks the fundraising growth of hundreds of thousands of nonprofit organizations from 2010 to 2016 to identify what predicts current and long-term fundraising growth. A key predictor is whether the nonprofit effectively pursues gifts of assets (e. g., stocks, bonds, real estate) rather than gifts of cash. Nonprofits receiving gifts of stock or bonds grew their contributions six times faster than did those receiving only cash. The nonprofits receiving securities had an average five-year growth rate in their fundraising of 66%, while those receiving cash only had an average growth rate of just 11%. This presentation reviews these comprehensive results, investigates the psychological and practical aspects of why gifts of assets are so critical for high-growth fundraising, and discusses strategies for effectively pursuing these important gifts.

Dr. Russell N. James III


Russell James, J.D., Ph.D., CFP® is a chaired professor in the Department of Personal Financial Planning at Texas Tech University where he directs the on‐campus and online graduate program in Charitable Financial Planning (planned giving). He graduated, cum laude, from the University of Missouri School of Law where he was a member of the Missouri Law Review and received the United Missouri Bank Award for Most Outstanding Work in Gift and Estate Taxation and Planning. He also holds a Ph.D. in consumer economics from the University of Missouri, where his dissertation was on charitable giving.

Prior to his career as an academic researcher, Dr. James worked as the Director of Planned Giving for Central Christian College in Moberly, Missouri for 6 years and later served as president of the college for more than 5 years, where he had direct and supervisory responsibility for all fundraising. During his presidency the college successfully completed two major capital campaigns, built several new debt‐free buildings, and more than tripled enrollment.

Dr. James has published research in over 40 different peer‐reviewed scientific journals and has been quoted on charitable and financial issues in a variety of news sources including The Economist, The New York Times, The Wall Street Journal, CNN, MSNBC, CNBC, ABC News, U.S. News & World Report, USA Today, the Associated Press, Bloomberg News and the Chronicle of Philanthropy and his financial neuroimaging research was profiled in The Wall Street Journal’s Smart Money Magazine.

Seminar Agenda and Learning Objectives

Why Cash Is Not King in Fundraising: Results from One Million Nonprofit Tax Returns

In this seminar you will learn: 1. How the receipt of noncash gifts predicts current and future fundraising growth at nonprofit organizations; 2. The psychological benefits of converting donors from cash to noncash assets; 3. Economic (tax) benefits for donors in converting them from cash to noncash assets; 4. Strategies for effectively pursuing these important gifts.

Delivery method: Group-live; Program level:  Basic; Prerequisites:  None required; Advance Preparation:  No advance preparation required; Who should attend? Attorneys; CPAs; financial planners and advisors; trust officers; and nonprofit fundraising and development officers and staff.

For more information regarding administrative policies, please email Development Associate Angela Richards or call her at (901) 722-0019.